New York, NY – Duravit, a leading manufacturer of innovative bathroom furnishings, has launched PuraVida, a complete bathroom suite designed in collaboration with Phoenix Design and fittings manufacturer Hansgrohe. PuraVida brings poetic purity and clarity of form to the bathroom, fusing minimalism and elegance to create a sleek, yet gentle, flowing and graceful look. The collection is Duravit’s second collaboration with Phoenix Design. “Everything about this range is completely subtle, nothing is excessive, nothing is pretentious,” said Tom Schönherr of Phoenix Design. In designing PuraVida, Schönherr and partner Andreas Haug sought to modify pure geometry in order to create a sense of gentle movement. To that they added emotion, based on Schönherr’s sense that, “In the future, there will be a need for a new form, for new emotion. Everything will become more joyful and more lively.”
By using the strength of emotion as the platform for their design, Schönherr and Haug created an entirely new, boundless and feminine look for the bathroom. Overall, the design process became a search for a natural form – one that was soft, pure and embodied sleek timelessness. The purity behind PuraVida is exemplified through a symbiotic relationship between the ceramics and fittings, which are meant to look “as if they had grown naturally like a tree from the earth,” according to Schönherr.
Also available in a freestanding version, the tub features a rim that opens to create a joint through which a white LED light gently shimmers. Alternatively, depending on the choice of furniture color, a deep red, refined black, ebony or aluminum peeks through the skilfully-crafted space. This collection of carefully-planned details is also an expression Phoenix Design’s notion of contemporary luxury. All in all, this wide range of ceramics, furniture and bathtubs successfully evokes just that: soft, flowing, timelessly modern elegance.